Curriculum vitae

Nicolas Deville "Nic"

22+ years in B2B SaaS Sales. Senior Sales Director, Enterprise EMEA at Kaltura since December 2023.

Married, 47, 2 little Devil(le)s. Near Munich, Germany.

Portrait of Nicolas Deville

Target position

Strategic IC or VP Sales EMEA for US B2B SaaS (with equity)

Now looking to join a team of A-players, where I can make a significant impact, building and scaling the (regional) revenue engine, or hunting the flagship logos myself.

  • Work model Remote or hybrid. Can invoice monthly if no German entity is available for payroll.
  • Travel Easy international travel, 20 minutes from Munich International Airport.
  • Languages English, French, and German at native level.

Background

VP Sales with particular expertise in building and scaling the European business for global Enterprise B2B SaaS

  • True leadership mindset, enabling a positive growth culture in the team
  • Designing and implementing Sales processes, automations, and playbooks for scale. Sales methodologies for consistency.
  • Hunting and closing flagship logos that create the foundation of growth, and leading from the front

Managing Director experience

  • Led and managed teams through high-pressure VC-backed growth environments
  • Learned from best practices and failures

Exited entrepreneur of bootstrapped ventures

  • Complete understanding of startup challenges
  • Able to adapt to the venture's needs from early stage to maturity

Sales automation and AI expert

  • Architecting automated Sales processes, SalesOps and RevOps
  • Builds his own AI-powered sales operations layer in Python: outreach, call prep, proposals, pipeline analysis

In-depth technology understanding

  • Deep technical curiosity and understanding
  • Simplifies and connects technical solutions to business value

Achievements

Experience Most recent first

AI-powered video and digital experience platform for the enterprise

  • SaaS
  • NYSE-listed
  • 1,200+ enterprise clients
Current

Since December 2023

Munich, remote

Senior Sales Director, Enterprise EMEA Strategic accounts, individual contributor

After 15 years of leading teams, I chose an individual contributor role. New business with Fortune 1000 accounts across EMEA: video, live events, and AI-powered digital experiences sold to large enterprises in industrials, pharma, financial services, and telco.

Complex 6 to 7-figure sales with many stakeholders and 3 to 9 month cycles, direct and through partners, with solution engineers, product managers, and executives behind each deal.

  • Hunt and close new logos across DACH, France, Benelux, the Nordics, and the UK, and expand strategic accounts.
  • Built my own AI sales operations layer on top of Salesforce: Python, SQLite, and custom AI skills for outreach, call prep, proposals, and pipeline analysis.
  • Personal Kaltura demo portal and recorded walkthroughs in almost every outreach, so prospects see the product before the first call.
BtoBSales.EU

VP Sales-as-a-Service for US B2B SaaS startups expanding in Europe

  • Business development
  • SaaS

2020 to 2023 / 3 years

Munich

Principal and VP Sales

After selling my startup, I offered my services as a B2B Sales and GTM contractor for SaaS companies, with a focus on helping US B2B SaaS startups expand in Europe. Services covered GTM strategy, Sales content, SalesTech setup, processes, lead generation, and selling myself. See btobsales.eu.

Clients included 6Connex, Webinar.net, Dryfta, and Hubilo.

  • #1 international IC of all time at 6Connex, working part-time (#4 global out of 40+).
  • Closed $4.8M in new business in 2 years, including the largest licence deal in company history.
  • Produced 120+ Sales videos and 50+ Sales graphics.
  • Built an automated lead generation system with the Twitter API and a custom outbound email system in Python: 5 to 10 new meetings per week, 3.4% conversion to meeting.
CONVOLUS

"Groupon" for Business Aviation

  • Platform
  • Bootstrapped
  • Sold 2019

2017 to 2019 / 2 years

London

Co-Founder and VP Sales

Co-founded a Group Purchasing Organisation with an industry expert. Led Sales, built the team of freelancers, the supplier network, the platform, and the automated processes.

  • $140M combined buying power from the aircraft in the GPO.
  • Acquired by AVIAA, LLC.

Business Platform-as-a-Service for SMEs

  • SaaS
  • IPO on the LSE

2015 to 2017 / 2 years

London

Managing Director and VP Sales, Europe

Hired as the first person on the ground, the "2nd HQ" after Sydney. Built the European business and operations, and the global outbound lead generation programme. Opened the London office with a team of 6.

  • Outbound leads fed 60% of the top of the funnel.
  • Won one of the largest Telcos in Europe and one of the largest Banks ($1M+ contracts and RFPs).
  • Won 2 industry awards.

Webinar-based Marketing Platform

  • SaaS
  • Pre-IPO (IPO in 2020)

2008 to 2015 / 7 years

London

Managing Director, EMEA

prior VP Sales and Marketing, EMEA

Hired as the first rep for DACH, and used a local reseller to succeed. From there, defined the indirect Sales playbook and built a best-in-class channel presence in Europe. Promoted every year thereafter. Ultimately built, led, and managed EMEA's Sales, Marketing, Customer Success, Production, Support, and Operations, a team of up to 35.

  • Built up to $10M Annual Recurring Revenue from $800k one-off revenue: 43% CAGR over 7 years.
  • Created processes and playbooks for scale, including the first Customer Success team and the SDR function.
  • Built the team up to 35, many of whom are still thriving there.
  • Closed the largest subscription ($1.3M), deemed impossible to close.
  • Multiple President's Club winner.

Consumer electronics: cordless phones, IP Tablet

  • Hardware

2004 to 2008 / 4 years

Paris

Key Account Manager

Managed European Telcos: France Telecom / Orange, Deutsche Telekom, Telekom Austria, Swisscom, and BT.

  • Introduced strategic products, such as the IP Tablet, before the iPhone.
  • Built the network and relationships, from 4 to 300 contacts at Deutsche Telekom.
  • 30% over quota in the last year (25M EUR, +30% at France Telecom / Orange).

Education

Master Degree in Business Administration at ISC Paris, a top French business school. Class of 2002.
Specialisation: International Business.

Languages

  • English
    EnglishNative level
  • French
    FrenchNative level
  • German
    GermanNative level

Methodologies

Learned and adapted, depending on context.

Qualification
BANT, MEDDICC
Sales
The Challenger Sale, Gap Selling, Solution Selling, Conceptual Selling

Tools and code

SalesTech expert, proficient with many apps and APIs. Taught myself Python in 2017 for Sales automation, now building with AI daily.

  • Salesforce
  • HubSpot
  • Apollo
  • Office 365
  • Google Workspace
  • Salesloft
  • Instantly
  • Calendly
  • Zapier
  • Descript
  • Screenflow
  • Affinity Suite
  • Python
  • SQLite
  • HTML / CSS / JS
  • Claude Code
  • Anthropic API
  • OpenAI
  • Perplexity
  • ElevenLabs

Interests

Reading
Business, Sales, and science fiction books
Programming
100+ Python automation scripts and counting, now with AI. See github.com/ndeville
Learning
Vector design, video editing, AI, and whatever comes next
Life
Time with my kids, archery, skiing, longboarding, yoga. Practising my sense of humour to get to British level (lifelong goal).

Recommendations Edited for brevity. Full versions on LinkedIn.

Nic is one of the most incredible leaders you will ever encounter.

It's challenging to be concise in this recommendation as Nic possesses so many incredible talents.

He is a leader who is truly passionate and committed, not only to the mission, but to his people. He leads in a way that is inspiring, that builds a legion of trusting followers and that makes you realize that each minute you spend listening to him speak is going to benefit your growth tremendously.

He is always thinking 18-24 months ahead: how to invest in himself so that he can be better for his people and how he can grow to drive superior results for his organization. He has been a true mentor, a leader like no other.

Samantha McKenna
Samantha McKennaFounder at #samsales, now one of the most sought-after LinkedIn influencers and sales expertsNic was senior to Samantha but didn't manage her directly

Nic is exceptionally talented, a true powerhouse of leadership and results.

His business acumen and expertise in the SaaS realm, combined with his constant thirst for knowledge, means he's not just leading with the most up-to-date sales methodologies: he's defining and innovating them.

Nic has a natural skill for reading the room and inspiring trust in employees, peers and clients. He takes a strategic approach to decision making, balancing his considerable analytical skill with the short and long-term goals of the business.

He has a comprehensive understanding of the nuances of the global market, and speaks English, French and German with native fluency. Nic is one of the strongest and most tenacious people I've had the pleasure of working with. He's truly brilliant.

Tiffany Jensen
Tiffany JensenVice President of Sales at nTopologyTiffany reported directly to Nic

Nic is one of the most dynamic business leaders with whom I've had the good fortune to work.

I have come to trust him as a key advisor and sounding board on issues related to management, execution, and some of the most exciting trends in the market today.

As our Managing Director for EMEA, Nic transformed our execution, particularly on the Sales side, by re-focusing the teams on quantitatively-driven sales management techniques, which resulted in massive growth in our subscription revenue.

As a sales leader, Nic is a voracious consumer of business texts, as well as a selfless sharer of insights and distilled learnings from that research.

Andrew Fritts
Andrew FrittsSenior Vice President, Global Sales and Managing Director at AccentureAndrew worked with Nic in different groups

Nic is an exemplary leader, warrior, visionary manager.

I have never been led by someone who listens as well, drives me to work my hardest, and is able to work efficiently and effectively at a million miles per hour.

He is full of ideas, and unlike many leaders, he can create a plan and a process and see his ideas to fruition.

Not only is he hard-working but he is incredibly intelligent, imaginative, and human.

Sarah Counts
Sarah CountsCOO at WazokuSarah reported directly to Nic

Nic is a rare combination of technology evangelist, sales leader and someone who does things "the right way".

He demands a lot from himself and those around him but his unfailing honesty, accuracy and good manners inspire an unusually high level of respect from his colleagues (I have rarely heard a leader be spoken of so positively), clients and suppliers.

Rob Case
Rob CaseDirector at Tomka Ltd, SaaS Tech SalesNic was a client of Rob's

Nic is hands down the best sales leader I have worked for and with.

He is a perfect example of leading by example and with integrity, dedication and fairness.

Nic has this incredible knack to build an army of loyal and passionate people who will put everything into what they do because Nic makes the environment an awesome place to work.

Nic understands the sales world like no one else I know. He always puts himself in the other person's shoes (both colleagues and customers) which ensures that every result has the best outcome for both parties.

Dustyn Smith
Dustyn SmithHead of International at Education PerfectDustyn reported directly to Nic

Nic is one of the most driven and goal-oriented people I have ever met.

As a result, working with Nic is an experience that also pushes others to excel and continually improve.

Nic is a natural leader, well beyond being merely a manager, and he involves his team in a way that motivates and brings out the best in them. To say he is well-informed in the B2B tech and SaaS area is an understatement.

I have got to know him as a person with a strong moral compass, who is fair, open and honest, and extremely positive.

Lev Cribb
Lev CribbManaging Director at WebinarExpertsLev reported directly to Nic

Nic is hands down the most dynamic business leader, manager and mentor with whom I've had the good fortune to work.

As a sales leader he is arguably the best: a leader and a warrior who always puts his people before himself and the best person to have in your corner when required.

Almost single-handedly Nic built a solid channel presence here in Europe and then went on to lead the entire Sales team, ultimately the entire EMEA organization. What Nic has achieved in Europe is now seen as the benchmark globally at ON24.

In my 3 years at ON24 he has proven to be an exceptional coach, outstanding leader and the best mentor I could have hoped for.

Harish Sethi
Harish SethiSales Director at ON24Harish reported directly to Nic

If I had to describe Nic in 3 terms, it would be "Fantastic Leader", "Get-it-Done", "SaaS".

When it comes to business models and how to drive a company forward, he is one of the most knowledgeable and savvy people I have known. With his great passion for SaaS models and "make-it-happen" attitude, he is the right fit for any dynamic company.

Nic is a natural team leader, who knows how to drive the business forward while inspiring his team to do the same. The humbleness with which he carried his position is admirable, which makes him very approachable for discussing any concerns or ideas.

Much loved by both colleagues and clients for his enthusiastic and personal yet professional approach.

Lien Vandeputte
Lien VandeputteDirector Customer Success at ON24Lien reported directly to Nic

I am extremely fortunate to have worked for (and learned from) an extraordinary leader and manager.

Nic's drive, determination and willingness to go against the status quo have driven not only his own success but also the success of the entire sales team at ON24 EMEA.

Nic's eye for detail and ability to take an idea from inception to completion is second to none and I have reaped the rewards having had the opportunity to learn first-hand how to implement plans and processes within a growing SaaS business.

His penchant for learning not only sits well with his team but also with the vast number of clients that have benefited directly from this mindset.

Taz Bhachoo
Taz BhachooSales Manager Northern Europe at PeakonTaz reported directly to Nic

Nicolas is a great sales man who manages complex Sales and sets up the right strategy for that, covering incredibly well the buying center.

He managed to close numerous deals with Tier 1 operators in Germany!

What makes him one of the best sales guys I met in my life is that on top of his sales skills he has a strong technical understanding.

Olivier Dronne
Olivier DronneManaging Director of Sagemcom Broadband Germany GmbHOlivier managed Nic directly

Nic was one of the most capable, principled, intelligent and committed sales leaders I have ever worked with at ON24.

He built, virtually from the ground up, a robust channel presence for ON24 in EMEA, developing tools and resources to drive significant ON24 revenue growth and partner success.

Chuck Brotman
Chuck BrotmanVP of Sales and Co-Founder at Blueprint ExpansionChuck worked with Nic in different groups

It's rare to come across a standout talent like Nic!

I had the pleasure of reporting to him directly for over three years.

Nic's ability to multitask and simplify complex business problems was unlike any I've seen before, making a dramatic difference in the productivity of our team. I would work with him again in a heartbeat.

Ankit Sagar
Ankit SagarVice President, Sales at ON24Ankit reported directly to Nic

Nic is a dedicated professional with a passion for excellence.

His technical knowledge is impressive and he expects all his team to strive for the same high standards he sets himself.

I believe that is why he has the trust and respect of his colleagues in order to grow such a successful team in Europe.

James Stanworth
James StanworthSenior Account Executive, Enterprise, APJ at ON24Nic was senior to James but didn't manage him directly

Nic, thank you for your huge contributions.

You came at a time where we desperately needed help, and you came in like a seasoned pro.

It was a great ride. I wish you all the best in your future endeavors. Don't be a stranger, maybe our paths will cross again.

Ruben Castano
Ruben CastanoCEO at 6ConnexRuben was a client of Nic's